Ghost Kitchen
A kitchen without a dining room that produces only for delivery orders. Also known as a cloud kitchen or dark kitchen.
THE BUSINESS MODEL
ONE KITCHEN.
MORE POSSIBILITIES.
The kitchen is the place. The brand is what your guests discover.
TWO TERMS. ONE SYSTEM.
GHOST KITCHEN
MEETS VIRTUAL BRAND.
Virtual restaurant brand
A standalone digital restaurant presence with a clear range. Production happens in an existing kitchen.
Multi-brand kitchen
One kitchen runs several digital brands and thereby reaches different audiences.
THE DIFFERENCE
WHAT CHANGES?
CLASSIC
1 1 1One kitchen. One brand.
One addressed audience.
WITH FOODBOYZ
1 ∞One kitchen. Multiple brands.
Multiple digital restaurants and audiences.
USE THE EXISTING BASE
NO SECOND KITCHEN.
A NEW PRESENCE.
KITCHENRESTAURANTSTAFFPURCHASING
BRANDS · SYSTEM · SUPPORT
DELIVERYUber Eats · Lieferando · Wolt
Orders
Reach
Revenue opportunities
STEP BY STEP
THIS IS HOW FOODBOYZ WORKS.
01Get to know the kitchen+
Review location, equipment, delivery area and spare capacity together.
02Identify matching brands+
Align product types and kitchen workflows.
03Select brands+
Clarify assortment, operational fit and territory protection.
04Set up the system+
Prepare team, menus, product material and digital workflows.
05Start delivery+
Activate delivery platforms and support the operational launch.
06Expand the portfolio+
When capacity fits, review and add further brands one by one.
QUESTIONS ABOUT THE MODEL
GOOD TO KNOW.
What is a ghost kitchen?
A commercial kitchen for delivery orders. FOODBOYZ brands can also integrate into existing restaurant kitchens.
What is a virtual restaurant brand?
Your own brand on delivery platforms. Cooking happens in your existing kitchen.
Can I run several brands?
Yes. For each brand we review your equipment, capacity and available territory.
How does FOODBOYZ work?
Review the kitchen, choose brands, start delivery. We support setup and your launch.
How do I become a partner?
Tell us about your kitchen and location. We review the options and get back to you in person.
YOUR NEXT STEP
ONE KITCHEN
CAN DO MORE.
VIRTUAL BRANDS. REAL FOOD. BUILT TO SCALE.